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EVERYTHING STARTS WITH A DREAM.

FOR AS LONG AS I CAN REMEMBER, I’VE ALWAYS BEEN ENAMOURED BY FASHION. THE ONLY QUESTION WAS WHAT SHAPE WOULD THIS PASSION MOULD ITSELF INTO. AFTER TRAVELING MANY, MANY MILES (BY LAND, AIR AND SEA) TOGETHER WITH A SURFER I’M BLESSED TO CALL MY HUSBAND, THE PIECES TO THE PUZZLE STARTED TO STEADILY FALL INTO PLACE.

MY BACKGROUND AS A GRAPHIC DESIGNER ENABLED ME TO BLEND ALL THESE VERY RICH EXPERIENCES AND CREATE A WORLD OF MY OWN. I BEGAN TO ENVISION THE TYPE OF FASHION THAT FELT PERFECT. A PERFECT REFLECTION OF THE WOMAN WHO HAD BEEN LIVING IN MY MIND FOR A WHILE NOW. SHE’S INDEPENDENT, TRUE TO HERSELF, FOLLOWS HER HEART. SHE LOVES TO TRAVEL AND FEELS JUST AS COMFORTABLE IN THE HEART OF THE CITY AS SHE DOES BY THE SEASIDE. SHE IS SUPREMELY FEMININE, UNAPOLOGETICALLY SEXY AND YET UNDENIABLY LAID-BACK.

SHE IS GREY BELLY.

—ANDREA MIRCETIC (FOUNDER)